The lack of dialogue forced the marketing team to use silence to their advantage creatively. We see the tag line: "If they hear you, they hunt you." We see Mom is 9 months pregnant – prompting the immediate question – how will she give birth silently? We hear a news report saying a devastating invasion has happened around the world. In the subsequent trailers, we're given a little more information. Seeing them would require the price of admission.īut even without the alien creatures - or dialogue - the marketing team managed to create a tension-filled trailer:
When planning that first trailer, a crucial decision was made: not to show the aliens. How do you cut trailers when you don't have the fundamental dialogue elements that would make up a traditional marketing campaign? There are only five minutes of spoken dialogue in the entire film. And that was the problem for the marketing department. It's a terrific achievement as a film because it tells a taut, tension-filled story with virtually no dialogue. But the creatures can't see, they can only hear. The horror movie - directed by and starring John Krasinski - is about aliens who terrorize Earth by hunting humans. The movie A Quiet Place posed a formidable marketing challenge. Today's movies are not only breaking records, they're breaking all the rules. The scripts are great, the action is thrilling, the performances riveting - but so too is the inventive marketing. In the last few years, certain movies have broken long-standing box office records.
In the world of movies, marketing can determine whether you have a hit on your hands or if you don't.